How to increase Targeted Traffic

After your created your website (or blog) and optimized your Adsense, the next and perhaps the most important thing is to attract targeted traffic. Targeted traffic means visitors who come to your site because of genuine interest in the content you provide, not merely by accident. Such kind of visitors will probably search further and are more likely to click on your ads.

So you need to make your site visible to the people who are looking for the content you provide. Some of the common ways people find your site are:

• By search by keywords on search engines such as Google and Yahoo: If you optimized your site properly, Search Engine Traffic can be fairly targeted and can produce good value for Adsense publishers. As they are searching for your content, these visitors can spend time on your site and explore further by clicking on related Ads.
• Links on similar sites: If you manage to have your site linked from other websites that provide similar content as that of yours, these links can directly produce a highly targeted traffic. More over such links can increase your Page Rank, and increase the sites popularity on search results. So this helps in two ways.

Things to do for increasing Traffic:

So you should be doing the following to have your site visible to the users.

• Keyword Optimization: Keyword optimization is an important task you have to do to make your content searchable for your keywords on search engines. For more information about keyword optimization see the article: Optimizing Keywords for Adsense
  

Testing Different Adsense Ad Formats at Same Location by Displaying Them Randomly

• Create Two Custom Adsense Channels. Name them accordingly as per your needs. In this case its 728 x 90 and 468 x 60 but you can use any other formats too like 336 x 280 and 300 x 250 and so on.
• Now you need to setup the ad formats similarly. What i meant is, when the final code is obtained only google_ad_channel, google_ad_width, google_ad_height and google_ad_format should only be the variables. Every thing else like Title, Color, Font etc should be same, now that would be more logical to test between the two formats simultaneously. However, its not mandatory that you should only use similar looks for the two formats.